An internet marketer is a person who markets products or services, tangible goods ( i.e. toasters, books, furniture etc.) or intangible goods (i.e. information products) to customers via the world wide web or internet. Marketing is defined as the process of creating interest in a product or service including identifying customers and their needs, as well as fulfilling those needs with your product or service.

A basic example of marketing is a television commercial. The commercial introduces a problem that is common to the target audience (gray hair, bulging waistline, lack of excitement, etc.). The advertiser then provides the solution to that problem by showing at least one benefit of his particular product (younger looking skin or hair, an attractive, thin body, the thrill of a lifetime, etc.)

Internet marketing at its most basic form follows the same principles. First locate a market with a definite problem or need that is not being filled adequately by current products. Once the problem is identified, provide the solution by giving the benefits of your product. Fulfill the need by supplying your product to the customer, and you have successfully marketed your product.

So basically the formula is as follows:

• Identify a group of people with a common problem.
• Give the benefits that your product supplies;
• Sell or give them the solution (your product or service).
• Repeat.

All of this is completed without any personal one on one contact, scheduled meetings, sales calls or physical contact. It is all accomplished on the internet via the doorway of the computer that sits on the marketer’s desk or lap.

This marketing process allows the average person to create an income in a short amount of time from his/her home or office in their spare time or full time. It also allows the average person to have a potential audience of millions without having to leave home or family.

Internet marketing is the indeed the best “job” available today.

Have a great and profitable day.

Doyle Gamblin

Your online business will be one of two things – a real business or a hobby.  What are the main differences in the two?

• A hobby is an activity that you enjoy doing at your own pace and in your spare time.  A business requires certain time demands on a regular basis.

• A hobby usually does not have a formal structure and is usually an activity that relaxes you and helps you unwind.  A business has a formal structure and requires concentration and focus to make it develop and grow.

• A hobby usually does not require a license and a formal setup.  A business requires a formal setup that includes licensing, possible incorporation, and other legal formalities.

• Most hobbies do not require that you keep records and pay taxes on earnings.  Businesses have to keep records and pay taxes on earnings as well as possible taxes on employees.

These are just a few of the distinctions in hobbies and businesses.  There are many others, but this will suffice.

Now we come to the crux of the matter.  Do you treat your online business as a hobby?  Yes it is possible to do so. How can you know for sure if this is the case?

The greatest test is this:  do you work on your business with a consistent plan for growth or do you work on your business only  “if you feel like it”?  Do you have a consuming passion to grow your business or do you just work with spasmodically “when the mood hits it”?  If your answer is the last part of the two questions, your business is just a hobby.

Only with passion, drive, and a real plan can your business grow and become successful.  The choice is yours.

The number one Internet marketing plan for drawing customers into your website is the use of a blog. A blog is a continual updated online journal on your personal views or news related subject matters. People that read your blog are constantly aware of your ideas and thoughts, especially those concerning your business and products.

The greatest benefit of promoting your company through a blog is the fact that the search engines love blogs. Fresh new content and a few good keywords thrown in will push you higher up on the engine rankings. People will see it and more customers will click to your site. So what are your choices when it comes to blogging tools?

Two of the most popular are WordPress and Blogger. Of the two, WordPress offers a hosted and a self-hosted version.  With the hosted version, you can create any number of blogs on any number of subjects.  You can also use the hosted blog to drive traffic to your self-hosted blog.

Blogs can be a great source of free traffic. Using multiple blogs, you can link to websites or products you directly own.  You can also promote affiliate products through free and self-hosted blogs.

Use your blog as a source of valuable customer information such as product information, or business advice. This draws customer interest. Customer loyalty backed by trust will drive your website and feed new customers into your autoresponder system. A well-written blog with timely advice and resources lends you as creditable in your business area.

Writing your own fresh content is a fast way to get free traffic to your website.  Writing content that is current and fits your website will create interest and will also create traffic flow. The following tips will help your content drive traffic your way.

• Care about your content.  Think about the quality of your content.  Often writers will just throw together some sentences and not give any thought to the quality of what is being written.

• Remember quality is better that quantity. Creating content to just fill a space on your website will drive away your visitors.  The material can become “wordy” and lose its focus.  Your goal is to be specific and to the point with your content.  This will provide the material your visitors seek and the quality that they deserve.

• Natural flow.  Make sure your content flows in a natural progression. One subject should flow seamlessly into the next.  Your content will be logical and concise.

• Proofread. This tip is often overlooked in getting a website up and live.  Regardless of your writing style, mistakes can and will happen.  Proofreading will help you correct mistakes with spelling and grammar.

Begin now to write your way to free web traffic.  Care about the written word.  Be sure you are focusing on quality over quantity.  Create a natural flow in your writing.  Move seamlessly through your material in a logical progression.  Proofread before posting or uploading to your website.

Give your visitors good quality content and they will reward you with free traffic.

Have a great and profitable day.

Doyle Gamblin

Are you one who over-thinks or over-plans something and then fails to take action?  If you want any success as Internet marketer, you will have to put a plan into action.

Once you have formulated your plan, you must take the next step and put that plan into operation. There are so many Internet marketers who come up with a good idea, formulate a plan and never put that plan into action.  This is called “paralysis by analysis”.

This is not to say that your marketing plan doesn’t need careful consideration and analysis. It does. At some point the analysis must stop and the action must begin. Don’t be afraid to take that first action. You will be amazed at how much easier each successive action becomes.

To overcome over-analysis, try the following steps:

1. Make a  short task list of things that can be done in a predetermined time frame.
2. Focus on accomplishing those tasks and only those tasks.
3. Don’t worry about perfection.  Remember, you’re just getting started with your business.
4. Keep your tasks simple to begin.  You will improve as you learn and will be able to take on more difficult tasks.

Just remember, over-analysis of any situation or tasks causes frustration and paralysis.  Do the simple things first.  The rest  will come in time.

Let me know what you think.

Have a great and prosperous day.

Doyle Gamblin

Today, we will finish our discussion of the differences in autoresponder programs and autoresponder services.

Beginners are usually better off using an autoresponder service. These services are very easy to understand and to use, and no technical knowledge is needed to set things up. As a newcomer to the field, however, you might be concerned about the costs of an autoresponder service. If this is the case, you have the option of signing up with a free autoresponder service.

Free services make their money by placing advertisements in each autoresponder message that you send out. Sometimes these ads appear at the top of your messages, and sometimes they appear at the bottom. Some of the free services are simply an enticement to purchase the professional version, and have many of the more advanced features, such as tracking, disabled.

More advanced users often choose to use autoresponder programs, simply because they have more control over the autoresponder, and they don’t have to follow some of the stiffer rules imposed by autoresponder services, such as sending confirmation to each and every person who is entered into the autoresponders list.

The autoresponder that you choose is strictly up to you, but in most cases, an autoresponder service should suit your needs. If you are unsure, look for a service that offers free signups, with the option of upgrading to the professional paid version at a later date.

I hope this has provided you with the information to choose the autoresponder program or service that is best for you.

Have a great and profitable day!

Doyle Gamblin

Many newcomers to the Internet marketing arena are not aware that there is a vast difference between an autoresponder program and an autoresponder service. Not knowing the difference, they often purchase the wrong type of autoresponder, and find out too late that they have wasted money on a program that is useless to them.

An autoresponder program is a program that is set up on your web server. This is usually a free autoresponder that comes with your web hosting account. Many people don’t like to use autoresponder services; so instead, they use an autoresponder program that they have more control over. Some of those people don’t like the autoresponder programs that come with their hosting accounts either and purchase autoresponder programs or scripts that must be installed on their web server.

Other people are quite happy with using an autoresponder service. This is a service that is usually paid for on a monthly or yearly basis. The fees are ongoing, and everything is browser based. In other words, you can set up your autoresponder messages and manage your opt-in list through your web browser – just as you can with an autoresponder program that is installed through your web hosting account. The difference is that the service runs on the autoresponder service’s web server – not yours or your web hosts.

Part 2 will be available tomorrow.

Thanks for reading and let me know what you think.

Have a great and profitable day!

Doyle Gamblin

If you have signed up with an autoresponder service, you need to take the time to read the instructions to
learn how to use the service – before you load the first word of your first message! Not knowing how to
use the service will lead to many mistakes, and your customers and potential customers will most
likely see every mistake you make!

As soon as you have complete the sign up process, load one email address into the autoresponders
mailing list – yours. If there is a manual or help file for your autoresponder, read every word of it, and
really learn how to use all of the features of the autoresponder.

Work with it, sending messages to your own address, until you know your autoresponder service inside and
out! This may take a little time, but after a few hours or so, you should know all that there is to know, and
you will be able to set your autoresponders up much more effectively in the future. Taking the time to learn
now, will not only save time in the future, it may also help you tweak and tune your autoresponder
messages and tracking in a way that increases your responses!

Watch for my next installment of working with autoresponders.

Have a great and profitable day!

Doyle Gamblin

Definitely Yes!!

Internet Marketing and autoresponders essentially go hand-in-hand. In today’s online business world,
you simply cannot succeed at Internet marketing without the use of autoresponders. Autoresponders
are used to achieve many of the marketing tasks that are essential to a successful online business.

Internet marketing can be very time consuming.  Whether you do affiliate marketing or market your
own products, an autoresponder is a big part of your marketing arsenal. Autoresponders are used to keep
in contact with your past customers, and to develop a relationship with potential customers.

An autoresponder can be used to deliver sales messages to your opt-in customer list. It can be
used to deliver email courses, to send reminders, and even to help you build an opt-in list if you don’t
already have one. There are many creative ways you can use your autoresponder to make more sales and
to build customer relations.

Any successful marketer will tell you that there are two tools that are vital to any type of online
marketing – an opt-in list and an autoresponder. In fact, most marketers will agree that you could take
away all of their other marketing tools, but they would fight to the death to keep the list and the
autoresponder!

My recommendation for the best autoresponder is Aweber.  With a great assortment of templates, optin forms can be created easily and quickly.

So if you need a quality autoresponder please click on the link below.

Thanks and have a great and profitable day.

Doyle Gamblin

Today we have Part 2 of “Five Ways to Get Visitors to Bookmark your Website.

The third step is looking at the content of information on the site. Is the information relative to what you are selling? Is it up-to-date and does it helps the customer decide what they want to buy? Do you offer other content that will give your customer a sense that you care more about them than your wallet, such as information on a subject they might be interested in? This is where your market research will come in handy. A person that is in the age bracket of 30 – 35 will be much more interested in a retirement fund than a 20 – 25 year old. It is, of course, not a standard to cling to, but it is a market idea theory that you will need to tweak and refine for your site.

Fourth, does your site generate interaction with your customers? Do you provide easy ways for them to tell you about themselves like providing surveys about other interests and hobbies? Are there fun things to do on your site? Kids are not the only ones that will enjoy entertainment. Do you have jokes of the day, puzzles or a pleasant inspiring story to read? Communicating with your customer is a nice way to get them to come back and visit too. That is a real shot of personalization that will set your site apart from the others.

Finally, consider the whole package. Does the whole website design entice them, make them want to come back and visit because it was a very user-friendly experience? Without trust and pleasant user experience, most customers will not return. Trust is a key value to happy customers and returning customers too.

It does seem like a lot of work to get your website up and running. The Internet is an impersonal arena with many busy people with limited time. To break through that barrier and capture their attention takes a lot of hard work and dedication on your part. As time goes by though you will be able to capture a loyal customer base that will want to return and buy again. It will not be because of tricks or just slick words. It will be because you care about your customer, and are determined to give them the very best website you can. You will love it when it happens.

I hope these articles have been helpful for you.  Please feel free to leave comments.

Have a great and profitable day.

Doyle Gamblin