1. Examine who you are now and where you want to be tomorrow.
Think about it. Talk it out among your associates and mentors. It might take you an hour or it might take you a week to find the answers.
2. Identify your target market and the problems they need answers to.
You can waste your time calling up prospects and telling them about your business,or you can target your market with a functioning sales funnel. You need to know who your prospects are and properly relate to them. You need to know who they are and what they want. Then you can proficiently target them with products that provide solutions. When you are communicating on the same level you’ll enjoy success.
3. Set up a lead capture page (an opt in page or squeeze page).
Once you know who your market is, you won’t have any trouble creating a strong capture page. Make sure your headline shows your personality and what people need to know about you. The heart of any sales funnel is to find common ground and then work from there. Be sure your free offer provides relevant information and folks will gladly join your list/
4. Create your sales page.
The sales page ties to the capture page. It’s here where you’ll have to make some decisions. If you can narrow down what your prospects want, you can target your sales page to meet that want or need. By running a very targeted campaign you can save yourself time. Use a good writer and you can significantly convert your conversion rate.
5. Create your newsletter.
Once you have your first 4 steps in place, you need to get a newsletter rolled out before you start campaign one. Provide information that educates and tells those receiving the newsletter why to choose you. Target your newsletter in the same manner you target other traffic.
6. Drive Traffic
Now comes the real work of the marketer. You need to get people in front of your offer using a variety of methods. These include but are not limited to: article marketing, classified ads, ezine ads, free giveaway events, pay-per-click and other types of traffic.
7. The Campaign
Now you are ready for your campaign. Begin sending traffic to the beginning of your sales funnel, the lead capture page, and the process will work from there. While there is plenty more to building a successful sales funnel, these seven steps will get you started onto your road to success.
I hope this gives you a quick overview of the sales funnel. Please feel free to leave comments or ask questions.
To your Success,