Today we will look are the last three steps in getting your website bookmarked by your visitors.  So let’s get started.

The third step is looking at the content or information on the site.

Is the information relative to what you are selling? Is it up-to-date and does it helps the customer decide what they want to buy? Do you offer other content that will give your customer a sense that you care more about them than your wallet, such as information on a subject they might be interested in? This is where your market research will come in handy. A person that is in the age bracket of 30 – 35 will be much more interested in a retirement fund than a 20 – 25 year old. It is, of course, not a standard to cling to, but it is a market idea theory that you will need to tweak and refine for your site.

Fourth, does your site generate interaction with your customers?

Do you provide easy ways for them to tell you about themselves like providing surveys about other interests and hobbies? Are there fun things to do on your site? Kids are not the only ones that will enjoy entertainment. Do you have jokes of the day, puzzles or a pleasant inspiring story to read? Communicating with your customer is a nice way to get them to come back and visit too. That is a real shot of personalization that will set your site apart from the others.

Finally, consider the whole package.

Does the whole website design entice them, make them want to come back and visit because it was a very user-friendly experience? Without trust and pleasant user experience, most customers will not return. Trust is a key value to happy customers and returning customers too.

I hope this information is helpful to you.  Have a great and profitable day.

Doyle Gamblin